Deal, bir müşterinin bir ürün veya hizmeti satın almak için yaptığı teklif veya anlaşma ile ilgilidir. Satış sürecinde, bir potansiyel müşterinin önce bir lead olarak tanımlanması, ardından potansiyel müşteri ile etkileşimlerin yapılması, fırsatların yaratılması ve ardından bir anlaşmaya dönüşmesi beklenir. Bu nedenle, bir deal genellikle bir anlaşma veya satışı ifade eder.
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